Crea
tors

01

Generate higher and more predictable ad income

Work with premium brands to create fixed,  minimum guaranteed income. Grow your CPM above standard YouTube ads without any algorithm swings.

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02

Create stronger brand positioning for your channel

Tie-ins with higher-tier advertisers show your channel is a trusted, brand-safe environment. Take everything to the next level with improved access to better performing deals.

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03

Earn more for your content so you can make more content

The more extra income you have from your videos, the more budget you have available next time

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Take your channel to the next level

Premium brand advertising, higher earnings, more visibility and opportunities to grow

Increased Ad Revenue

You can earn more from your video inventory through premium brand advertising.

Fixed, Higher CPMs

With a fixed, higher CPM, you can raise the average income for every future viewing.

Non-Intrusive Brand Advertising

Ad campaigns will feature hand-picked brands tailored to your channel.

Seasonal Balancing

Ensure constant earnings throughout the year with higher income in low seasons

Sponsorships

We have exclusive access to our Creator network to allow your brand to purchase up to 100% share-of-voice takeovers

Content Integrations

We place ads in front of your audience’s favourite creators and through our exclusive access your brand can be truly integrated to the content

Programmatic

Through our Ad server integration with DV360, your brand can purchase inventory securely and in real time

Prioritised access

Through our Google Ad Manager 360 integration , Creator Access has prioritised access to Creators within our network.
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What is the Creator Access Premium YouTube Advertising Programme?

What is the Creator Access Premium YouTube Advertising Programme?

Answer

This programme allows creators to work directly with vetted advertisers on higher-quality, higher-value ad placements than standard AdSense. Instead of relying solely on automated ads, creators partner with brands through structured, premium campaigns that prioritise brand fit, audience relevance, and long-term collaboration.

A brand new offering
Built for Creators
Direct access
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How is this different from normal YouTube AdSense?

How is this different from normal YouTube AdSense?

Answer

AdSense is automated, variable, and driven by the algorithm. The Premium Advertising Programme offers higher CPMs with fixed or guaranteed revenue, giving you control over which brands appear on your channel through fewer, better-quality ad placements. In short, you move from being ad inventory to being a media partner.

A brand new offering
Built for Creators
Direct access
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Do I need a certain size channel to join?

Do I need a certain size channel to join?

Answer

Audience quality matters more than raw subscriber count. Brands value trust, engagement, and niche relevance. Smaller creators with strong retention, loyal audiences, and clear positioning may still qualify for premium campaigns.

A brand new offering
Built for Creators
Direct access
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Can I still use AdSense and other brand deals?

Can I still use AdSense and other brand deals?

Answer

Yes. This programme is designed to complement, not replace, existing monetisation. Creators can continue running AdSense and other sponsorships, while using premium advertising as a stable, higher-value revenue layer.

A brand new offering
Built for Creators
Direct access
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What CPMs should I expect?

What CPMs should I expect?

Answer

Final pricing depends on format, targeting, and campaign specs. Contact us for a tailored quote.

A brand new offering
Built for Creators
Direct access
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Can I target specific audiences or content genres?

Can I target specific audiences or content genres?

Answer

Yes. Demographics, device type (CTV/mobile/desktop), geography, time-based, contextual content alignment, and audience affinities. Available via fully-managed service or DV360.

A brand new offering
Built for Creators
Direct access

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